Digital marketing is the marketing of products or services using digital technologies, mainly on the. This is due to digital marketing being able to reach vast numbers of potential consumers at one time. 15 Statistics produced in 20owed that digital marketing was still growing. Journal of Digital Asset Management. Companies started choosing online techniques, such as database marketing, rather than limited list broker. 42 Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals. Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines. This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller.
Lee,.; Ham,.; Kim,. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
42 Another element, which is affected within digital marketing, is viewabilty or whether the ad was actually seen by the consumer. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. Give some reward in the end of the campaign. Another disadvantage is that even an individual or small group of people can harm image of an established brand. Retrieved choenbachler, Denise.; Gordon, Geoffrey.; Foley, Dawn; Spellman, Linda. 42 Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64 of the time US consumers are online (Whiteside, 2016).
Procedia Economics And Finance, 24(International Conference on Applied Economics (icoae) 2015, Kazan, Russia 589-597. Chatterjee, Patrali (2001 "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising in Internet Marketing Research: Theory and Practice, Ook Lee,., Hershey, PA: Idea Group, 20916.