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are not commonly looked into due to how much a business relies. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen. Citation needed Measuring The Effectiveness of Digital Marketing Campaigns Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed. 22 Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. 42 An example is espn and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21 increase in unduplicated daily reach thanks to digital advertising (Whiteside, 2016).

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Marketing Communications: A Brand Narrative Approach. "First Network Email sent by Ray Tomlinson". Differentiation is one factor that can make an advertisement successful in digital marketing binary options deposit bonus because consumers are drawn to it and are more likely to view the advertisement. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012). "Understanding consumer database marketing". Retrieved 9 February 2014. The Development of Facebook's Competitive Advantage for Brand Awareness. 41 Digital media helps brands reach consumers to engage with their product or service in a personalised way. "Content Marketing- The Fundamental Tool of Marketing".

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